Wednesday, November 5, 2014

Inevitable or evitable errors of Search Engine Optimization

SEO companyEverybody today talks about the power and success of SEO; however, there are certain errors, which makes SEO powerless and reason behind the failure. This article is all about those things, which makes SEO a flop invention-and yes not to forget, the credit of that doesn’t goes to technology, but to humans.

No doubt, SEO or search engine optimization is a technique that can add wings to online business. But using it properly is equally important. There are several parameters that make the SEO step backward and alter the big success to big failure. Let’s glance over few of them:

The battle in the content

The content of the websites is many a times not a content, but a page having group of keywords. The SEO companies India have realized this fact and analyzed that most of the writers or SEO experts do not realize the importance of keywords. Key words are the KEY or CRUCIAL words that make the searchers visit the website and get a solution for their query. The keywords MUST be stuffed very carefully in order to skip the situation of SPAM.  

Besides keywords, the relevance of content also becomes a major issue, especially when it does not cover all the necessary information. A content that contains all the relevant information, covers all those things that the reader might want to know along with the highlight of the product/service that company wants to focus, is considered ideal. Moreover, search engines read the matter or content so that has to be exactly as per SEO perspective.

Issues related to the header

Some expert web developers India have posted on internet about the importance of header in a website. As per them, the role of header information is very crucial that majority of the web designers as well as developers fail to understand. There is header 1 and header 2, and most of the times both are seen unutilized. Usually advertising taglines or the name of the company is seen highlighting on the headers. However, if these headers are used to highlight key search phrases, then it would be good for websites and search engines would love that too. 

One another thing that is majorly seen with the header pages is the duplication. Using repetitive header tags and placing similar description is sheer foolishness. This situation makes the headers disapproved even for getting the ranking.

Failing to understand whether flash pages are advantage or disadvantage
Flash pages are attractive and successfully hold the attention of the visitors. But, what if these pages fail to open up? The flash pages take lots of time to download and test the patience of the visitors. Many a times, even search engines bounce off such websites and do not read them.

These are the major blunders that relate to the websites and are the result of the developers. Therefore, to avoid the blunders, it is important to consult the reliable SEO company having substantial experience and enough knowledge about the domain.



1 comment:

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